The role of market linkage in growth of micro and small scale enterprises: the case of Ambo town, Ethiopia

Abstract The research aims to investigate the roles of market linkage for growth MSE in Ambo town. data were collected through questionnaires and interviews. A stratified sampling technique is used select among seven business sectors. Data analyzed using descriptive inferential statistics. study elicited five major factors that affects which include financial capacity, government support, entrepreneurial competency, marketing information, types findings from correlation regression further indicate there exists a positive significant relationship between MSEs and, concerned bodies should facilitate enhancement market. on their part are expected improve capacity competence. Furthermore, adequate information has be continuously linkage. By general, attributed internal as well external factors. In addition competency person leading enterprises vital creating good turn brings growth.